1. Choose the best category and subcategory that really match your ads to have a direct impact on customers that may be interested in your products or services. _____________________________________________________ 2. It is important to publish an ad per item or product you offer. For example, if you have 5 products to sell, it is recommendable to publish 5 advertisements with the title and description of each product or article and the corresponding best photos of the products or articles. _____________________________________________________